The vaccine in question is called Gardasil, the first vaccine on the market to prevent cervical cancer by vaccinating against human papillomavirus diseases.
The head office and field force, all 450 of us, descend on Paddington where we are put up at the Hilton hotel. Once there, a few of us check out the local neighbourhood for a couple of pints. We then return to the hotel for a company dinner.
On the day of the launch we are provided with breakfast and lunch at the hotel with a full day of presentations, from doctors to company execs, to discuss the background of the issues, what the vaccine does and the potential market of the product.
In the evening we are whisked away to a gala dinner at a secret location. The location turns out to be the Royal Albert Hall. We are treated to a 3 course meal with entertainment at each course compared by Tess Daley, culminating in the song especially written for the product launch and an after dinner concert by Heather Small (lead singer of M People).
At the end of the evening we return to our hotel rooms where we find a goody bag containing various Gardasil branded items, including an iPod Nano, sweet Other and subsequent branded goodies include bottled water, mug, paper, pens x2, key rings x2, 4 port USB mouse mat, eye mask, dressing gown, umbrellas x2, Audio CD and a DVD.